Millwall FC. The Pride Playbook.
At the time of writing, only one of England’s 92 professional football clubs had an official LGBTQ+ team.
Working alongside PR agency, The Romans, I shaped extensive interviews and research into a practical editorial playbook that gave clubs the guidance and confidence to establish and support official LGBTQ+ teams. Read the book here: https://prideplaybook.co.uk/
Role: Editorial writer and narrative development.
A selection of spreads from the book.
Media coverage, raising awareness and helping teams evolve.
